By Michael Miller
Alpha train your self enterprise Plans in 24 Hours is a step by step advisor for writing a marketing strategy that any entrepreneur gives you to bankers, enterprise capital agencies, and different capability traders. the writer explains what traders search for in a marketing strategy and indicates easy methods to create a plan that might bring about investment and aid.
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Extra resources for Alpha Teach Yourself Business Plans in 24 Hours
Sample text
Even though you’d never tell your customers this, it’s okay (and desirable) to include in your plan that you intend to increase selling prices 10 percent a year over the next five years. That’s an accepted and acceptable business strategy, even if it wouldn’t make a good headline for your next customer advertisement. YOUR AUDIENCE IS THE AUDIENCE The only audience you should be writing for—the only opinions that really count—are the people and firms that you want to put money into your business.
Having a strategy of “improving customer satisfaction,” for example, sounds very noble and market focused—but probably won’t buy you much from a jaded investor. Investors want to know, in explicit detail, what you do that sets you apart from your competitors, how you’re going to increase your market share, and how you’re going to generate (and increase) profits. “Improving customer satisfaction” is a strategy that can be found (or at least implied) in virtually every business plan ever written.
To fully develop your long-term business strategy, you need to have a good idea of how your market is going to develop over the next several years. Gazing into the future might seem like the province of crystal-ball gazers and Tarot card readers, but it’s also a skill that’s essential to building a successful business. Unless you have a good sense about how the market is going to look next year, or five years out, you won’t know in which direction to steer your business to take advantage of (or avoid the repercussions of) any coming changes.
