Download Au Contraire: Figuring out the French by Gilles Asselin, Ruth Mastron PDF

By Gilles Asselin, Ruth Mastron

Whilst Coca-Cola entered the French industry with a hard-core bottom-line administration variety, they have been met with boycotts in cafes and supermarkets. on the release of Euro Disney in Paris, Mickey Mouse used to be greeted through indignant protestors hurling tomatoes and eggs. As a tradition, the French are fiercely self sufficient but romantic, conservative but avant-garde, rational but emotional.Written for a person attracted to or interacting with the French, Au Contraire!: understanding the French reveals the often-invisible cultural forces that govern habit. Gilles Asselin and Ruth Mastron draw upon their very own reviews as experts and running shoes, in addition to that of expatriate scholars and execs, to provide the simplest and most respected research and suggestion on French-American intercultural family. Going past the most obvious, this bilingual and bicultural writer workforce explores what lies in the back of what we see: the assumptions, attitudes, styles of inspiration and ideology that make the French so.French.In an international global full of multinational mergers and overseas partnerships, Au Contraire! offers context and point of view on what occurs whilst americans and the French come jointly at paintings, at domestic, and in any social surroundings, referring to concerns like schooling, play, friendship, romance and politics. They spotlight the dynamics of operating and dealing with around the French and American cultural divide with an in-depth case learn of ways pharmaceutical immense Rhone-Poulenc Rorer overcame demanding situations through fostering cross-cultural teamwork. With a short and valuable consultant to social etiquette directions for managers operating within the usa and in France, Au Contraire! presents serious instruments to enhance inventive and acceptable responses to any scenario, in keeping with a deep knowing of the original dynamics of those cultures.

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The goal is acceptance in and success at one of the grandes écoles—a group of institutions of higher learning, a degree from which virtually guarantees access to the highest levels of power, prestige, and wealth. Major French corporations often recruit directly from particular grandes écoles, reinforcing an oldboy network of enormous influence. Formality and Reserve. French people may be less formal than some other Europeans, but they are definitely more formal than Americans, and rules of proper behavior should be observed.

2 What Makes the French So French? French Icons: Marianne, Astérix, and the Rooster Marianne is the feminine symbol of the French Republic and represents the daring bravery of Frenchwomen fighting for the Revolution, for freedom. She wears a red Phrygian cap, similar to one worn by emancipated Roman slaves, as a symbol of liberty and the republic. The very words republic, revolution, and freedom are feminine in French. Marianne will continue to represent France in the European Union, as she has been chosen to appear on French-minted Euro coins.

City can approach. Look again at the map of l’Hexagone and you can see that all roads—and railways, for that matter—lead to Paris. The country’s system of transport is built on the assumption that everyone wants to, or has to, 16 get to Paris. In some cases, it is difficult or impossible to get directly from one major provincial city to another; you must first go to Paris. Education. Public education—“gratuite, obligatoire, et laïque” (“free, compulsory, and secular”) in the words of the great nineteenth-century educational reformer Jules Ferry— is the key to advancement and acculturation in French society and the keystone in the edifice of French culture.

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