Download Beyond the Low Cost Business: Rethinking the Business Model by Josep Francesc Valls Giménez PDF

By Josep Francesc Valls Giménez

Will the second one decade of the twenty first Century see the top of the inexpensive phenomenon? it is going to on no account be effortless for ecu shoppers to prevent difficult the low costs that they've develop into so used to over the former ten
years. yet over the top efforts by way of many businesses to deliver costs down may well sound the dying knell for extraordinarily low costs, as they'll easily develop into unsustainable in lots of sectors, with bills forcing them up. evidently there will
always be buyers who wish reduce costs and anyone must meet the call for, yet emphasis on promoting on the lowest expense attainable may well change into very costly.


Clients are continuously difficult decrease costs on the time of every buy and firms can merely react by means of lowering expenditures. This quantity exhibits that the one option to do that, is to reinvent the enterprise version. New shoppers, new pricing, new manufacturers, new strategies.

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A negative association regarding price sensitivity on the one hand and preparation, building relations and exchange of information on the other was observed when product prices were raised by 10% (Tien Hsieh and Ting Chang, 2004). • Innovativeness: This is linked to the new and creative and the search for new, pioneering products. Price sensitivity will be less in the first stages of a product’s life cycle than in the following ones. Innovativeness is reflected in the internal processes used for fostering such creativity: product ideas, product selection, product development and marketing (Booz & Co, 2010).

To nearly triple it over this period, to over ¤61 m. Up until 2008, its continuous growth was way ahead of the Spanish market in general, but that year it slowed down to the same speed as overall growth was at 11%. 2). 3 Source: Diesel. 3 Evolution of Diesel Iberia consumption High – contemporary Medium – quality Low – mainstream 2006 (%) 2007 (%) 2008 (%) 2009 (%) 2010 (%) 26 42 32 27 41 32 24 41 35 14 42 44 10 40 50 Source: Diesel. Looking at Diesel customer-behaviour in Spain between 2006 and 2009, we conclude that the growth of this company was fundamentally due to its premium brand value, which is international.

Consumers tend to react more positively to a reduced price. For some strange reason, consumers find a price of “¤125 with 20% off” more alluring than one marked “¤100”, even though they come to exactly the same. • With a free gift or as a way of facilitating cross-sales. • The channels: Each sales channel may adopt a different price. In fact, consumers shift from one to another while looking for the soughtafter price–value relationship – a behaviour pattern that applies both to physical shops and e-commerce.

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