Download Business Analytics for Sales and Marketing Managers: How to by Gert H. N. Laursen PDF

By Gert H. N. Laursen

Professional tips on details administration for maximum purchaser intelligence tactics

Providing crucial assistance for info administration, this ebook is helping you recognize the fundamentals of knowledge administration, tips on how to layout and release client intelligence campaigns, and optimize current purchaser intelligence procedures. * how you can align info administration with corporation method * Examines the way to get, develop, and keep precious clients * Discusses find out how to optimize current consumer intelligence methods

Showing you ways to make wide use of knowledge, statistical, and quantitative research, explanatory and predictive modeling, and fact-based administration to force determination making, company Analytics for consumer Intelligence provide you with the instruments what you are promoting must optimize you information pushed approaches.

Show description

Read Online or Download Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age PDF

Best information management books

Capitalizing on Knowledge: From E-Business to K-Business

Many organisations are embracing wisdom administration as a resource of strategic virtue. yet already individuals are asking: "what comes subsequent? " Likewise virtually each huge association is seriously fascinated by e-commerce and turning their enterprises into e-businesses. in the mean time such a lot e-commerce is concentrated on promoting conventional services and products throughout the new medium of the web.

Public or Private Economies of Knowledge?: Turbulence in the Biological Sciences

The 'great divide' among private and non-private wisdom in capitalism is an volatile frontier on the center of up to date fiscal adjustments. in response to study within the united states, Europe and Brazil into the state-of-the-art of organic technological know-how and expertise, this publication provides a unique framework for knowing this traditionally moving fault-line.

Statistics for Business: Decision Making and Analysis

Have been you trying to find the e-book with entry to MyStatLab? This product is the publication on my own, and doesn't include entry to MyStatLab. purchase the publication and entry card package deal to economize in this source. In data for company: determination Making and research, authors Robert Stine and Dean Foster of the collage of Pennsylvania's Wharton university, take a cosmopolitan method of educating records within the context of creating solid company judgements.

The Encyclopedia of Mass Spectrometry. Volume 9: Historical Perspectives, Part B: Notable People in Mass Spectrometry

Quantity nine: historic views, half B: impressive humans in Mass Spectrometry of The Encyclopedia of Mass Spectrometry in short stories the lives and works of a few of the significant those who performed this improvement, delivering insights into the heritage of mass spectrometry purposes in the course of the own tales of pioneers and innovators within the box.

Additional resources for Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age

Sample text

Your objectives clearly indicate that your success is directly linked to your ability to sell more to your existing customer base. ᭿ You are placed in sales with responsibility for what happens after the contract is closed. ᭿ You have never worked actively with cross-selling and upselling to your existing customer base. In this case, there are potentially some quick wins here since you already have some customer commitment and trust. ᭿ You are strategically positioned in a market with a relatively high penetration compared to the expected market potential and are in a market with relatively loyal customers.

Costs of letters. Costs if the customer could have information sent to an email address; and so on. There could also be additional earnings for customers: ᭿ Interconnect earnings. What we earn from other persons calling our customer from other networks, which subsequently can be charged to other network providers. 5 Value-Based Segmentation ᭿ What the customer buys in our shops. ᭿ Potential earnings from the dunning process. It would also be logical to make the segmentation on a customer level rather than a phone number/subscription level, since the decision makers whose behavior we are about to change could be a company or family, where only one key decision maker pays for all the subscriptions.

This leads us on to the second essential concept: value-based segmentation or customer value estimation. You must recognize that not all customers are equally profitable to you. Therefore, the big question is: Which customers are valuable to you? Even more important: How can you improve or control their value? C U S T O M E R V A L U E E S T I M AT I O N ◂ 23 CUSTOMER VALUE ESTIMATION The basic idea behind customer value estimation is that not all customers are equally valuable; there are customers who are very valuable and customers whom you lose money on serving.

Download PDF sample

Download Business Analytics for Sales and Marketing Managers: How to by Gert H. N. Laursen PDF
Rated 5.00 of 5 – based on 6 votes