Download Business Logic for Sustainability: An Analysis of the Food by Aileen Ionescu-Somers, Ulrich Steger PDF

By Aileen Ionescu-Somers, Ulrich Steger

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Extra resources for Business Logic for Sustainability: An Analysis of the Food and Beverage Industry

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Here, we seek arguments to constitute as robust a business case as possible. We aim to evaluate the extent to which managers are or are not convinced that by integrating sustainability issues into business strategy and focusing on the business opportunities they bring, F&B companies can better create economic value. In this way, we can assess the strength of the business case in the industry and its application. After all, when it comes to such value-loaded concepts, perception represents reality.

Food industry experts were not optimistic: Current moves are on such a small scale that it’s difficult to see a quantum leap taking place. There are many vested interests in maintaining the current system. I’m not optimistic that the current corporate control of food can be successfully challenged. The scales need to fall from the eyes of the industry. No single major company has reinvented itself throughout to fundamentally challenge the status quo. We need tougher incremental change. (BCSBM6 – Food industry expert) However, we observed over the period of research that there was an evolution in awareness in the industry about the relevance of sustainability xxxiv Executive Summary concepts to business.

We shall examine in later chapters whether corporate sustainability management can contribute to closing this gap. However, while convenience is the main dominant factor in the USA, Rabobank reports that European consumers consider convenience as only one of several factors such as freshness, price, quality, health and so on. com, 2004d). Indeed, health and safety in eating is becoming a major focus of certain niches of consumers in the developed world, leading to a growing interest in local food access and organic markets with emphasis on direct contact between consumers and farmers.

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