By Michelle Cook
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In the information age, particularly since the onset of the Internet, there are immeasurable amounts of data available to us. Knowing when to stop gathering data to move on to other phases is crucial. Usually the analysis phase suffers for the data gathering compulsion. If you repeatedly organize the data into information and assess the value of the information while gathering the data, you are more likely to be aware of when you have gathered sufficient data to proceed to begin analysis. Acting upon the intelligence is crucial, yet it is often not completed.
0, The Economist, Eurobusiness, Journal of Commerce and The Wall Street Journal. Typically, by the time news hits the news-stands, it is too late to help an intelligent organization act, instead of react; however, this is not always the case. A national newspaper in Canada released a story about the creation of a new regional airline as part of the fallout from the Air CanadaKanadian Airlinedonex fiasco. Any existing carrier that gathered this news from the newspaper found out too late that new players were emerging in the regional airline markets.
Keep in mind when you work with the media, however, that media people tend to be extremely busy. This is especially true of mass media, particularly daily newspapers. Editors of smaller, industry-specific publications can usually offer leads into many up-and-coming companies, merger and acquisition candidates, financial information of companies and much more. If you are going to consult the journalists or editors, be sure to respect their time considerations. Ask for the editor or journalist who handles the specific topic of information you are looking for.
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