By Kalle Lasn
America isn't any longer a rustic yet a multimillion-dollar model, says Kalle Lasn and his fellow "culture jammers". The founding father of Adbusters journal, Lasn goals to prevent the branding of the US via altering the best way details flows; the best way associations wield energy; the best way tv stations are run; and how the meals, type, vehicle, activities, song, and tradition industries set agendas. With a brave and compelling voice, Lasn deconstructs the advertisements tradition and our fixation on icons and model names. And he indicates the way to manage resistance opposed to the facility belief that manages the manufacturers by way of "uncooling" purchaser goods, by means of "dermarketing" models and celebrities, and by means of breaking the "media trance" of our TV-addicted age.
A robust manifesto through a number one media activist, Culture Jam lays the rules for the main major social circulation of the early twenty-first century -- a circulate which may switch the realm and how we expect and live.
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Additional resources for Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must
To whom? S. ) scripts before movies are ever shot. They act as middlemen between culture and com merce. They spin like lathes behind the scenes so that you don't even think to ask why, for instance, there was only one reference to Nike in Jerry Maguire—a movie shot through with the Nike ethos of athlete commodification. ) Some companies pay for placement, others don't. So you don't know if the Coke in the frame just happens to be there or if someone paid $100,000 to put it there. You don't know how to distinguish between the story narrative and the corporate-cultural narrative.
Nothing can be sustained—not his interest in his job or his colleagues, not even his marriage: If it's not going well, his first instinct is to surf away. In related news, a colleague recently watched his upstairs neighbor undergo a slow personality shift. It began when she discovered a partic ular chat group on the Internet. Her mild curiosity about this new world grew into a full-fledged addiction. Day and night she jumped in and out of conversations with strangers on one topic or another. These strangers, who may or may not use their real names or genders, who may or may not tell the truth, came to seem almost like friends.
An Atlanta-based marketing firm announces plans to send an inflatable billboard filled with corporate logos into geostationary orbit viewable every night like a second moon. British sprinter Linford Christie appears at a press conference with little panthers replacing the pupils of his eyes, where his sponsor's logo has been imprinted on specially made contact lenses. New York software engineers demonstrate a pro gram that turns your cursor into a corporate icon whenever you visit a commercial site.
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