Download Do Less Better: The Power of Strategic Sacrifice in a by John R. Bell (auth.) PDF

By John R. Bell (auth.)

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Additional info for Do Less Better: The Power of Strategic Sacrifice in a Complex World

Sample text

Companies have plenty of generic strategic choices at their disposal. But you don’t have to be a specialist to achieve the rewards of clarity, simplicity, and focus. Jacobs Suchard thrived in just two product categories, chocolate and coffee. As for the business I headed from Vancouver, that specialist posture was personified by our premium brands, Toblerone, Milka, Côte d’Or, Nabob, and Swiss Water decaffeinated coffee. The acquisition by Kraft Foods abruptly ended the specialty market mind-set.

Despite the need for precision in 44 l Do Less Better purpose and direction, I see more and more examples of senior people operating nonstrategically. ” Like chickens running around with their heads chopped off, these busy, misdirected leaders either don’t understand strategy, believe strategy is a deterrent to opportunity, or have never experienced the strategic disciplines of a prudent mentor. Truth is, they have never realized nor enjoyed the sales and profit rewards that come from walking away from nonstrategic ventures in the name of maintaining the integrity of strategic focus.

If you aren’t strategically stubborn, you will allow the hard barrier lines that contain your strategy to blur. This jeopardizes a company’s specificity and hinders the do less, better mode of operation. Despite the need for precision in 44 l Do Less Better purpose and direction, I see more and more examples of senior people operating nonstrategically. ” Like chickens running around with their heads chopped off, these busy, misdirected leaders either don’t understand strategy, believe strategy is a deterrent to opportunity, or have never experienced the strategic disciplines of a prudent mentor.

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