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By Eldar Bråten

Embedded Entrepreneurship examines the significance of cultural which means within the construction and usage of monetary price. The authors reveal that micro-scale entrepreneurship in Insular Southeast Asia is culturally embedded, and recommend theoretical convergences among fiscal anthropology and financial sociology.

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Additional resources for Embedded Entrepreneurship: Market, Culture, and Micro-Business in Insular Southeast Asia

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To sum up, the protagonists of each stage had their distinctive character­ istics; they brought different assets to the fore, organised their production differently, and crossed barriers in different ways. The Malay pioneers brought the skills of batik production, and crossed over into new territory. The Chinese pioneer crossed the barrier between Kelantanese batik expertise and Chinese networking, which proved profitable. The protagonists of the third stage might not seem to fit the classic image of entrepreneurial innovation and barrier crossing, as they were pushed forward by political efforts.

These ventures represent continuity in the local market; they can also trace their ‘descent’ back to different beginnings, partly related to tourism, partly to production for the home market, and partly to NEP-related initiatives. The Indian cases are all in trade and not in production; the Malay cases are primarily in production and to a lesser extent in trade. One Chinese venture is a strongly integrated production and trade business. 9 The stages overlap in time, but represent distinct traditions and economic philosophies and, in my terminology, different spheres of ethnic experience.

G. DeHart 2010; Fong and Chiu Luk 2007; Manger 2010). On the tourist beach in Penang, Malaysian citizens belonging to long-established ethnic groups cater to predominantly foreign customers, so they and their commodities are acutely in focus as representations of what is loosely called Malaysian culture. This task of representing and ‘selling’ Malaysian culture challenges the entrepreneurs’ communicative and networking abilities, which in turn connect to complex cultural, economic and political determinants.

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