By Franz Bailom
Why are a few businesses in a position to be successful, even below tricky situations, while others fight and face difficulties? the result of this large-scale research of over 1,000 most sensible businesses and leaders, reminiscent of Nestlé, T-Mobile, Peter Brabeck-Lathmate, René Obermann and Markus Langes-Swarovski, are transparent. luck does not rely on the industry scenario, yet at the administration of the corporate. The publication seems on the good fortune components of high-performing businesses, and the way they practice in components resembling innovation, marketplace orientation, center abilities, and management.
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Additional resources for Enduring Success: What Top Companies Do Differently
Sample text
This was a completely different business, and at the time we didn’t really know how it actually worked. Almost everyone – both inside and outside the company – more or less said I was crazy. We lacked know-how, we had no access to the market, and so on, but it was clear to me that the growth potential that KTM needed could only lie in the street-motorcycle sector. We took a different path to our established competitors: we decided to build a new category of street motorcycles using unusual technology and with an unusual design, and it worked.
The R2 figure indicates how much of the variance of the dependent variables can be explained. The factors in the model explain 57 percent of innovation success and 48 percent of corporate success. Using this research approach, we succeeded in developing a scientifically sound success model with which we can explain the almost 50 percent of corporate success which can be directly influenced. However, we are also aware that success and failure are dependent on a range of factors which cannot be influenced and whose impact could not be reliably evaluated here, such as, for example, oil price increases, wars, terrorist attacks, diseases, and so on.
Only when companies succeed in developing strategies which correspond to these market lifecycles, will it be possible for them to change from pioneers into market leaders. We mentioned at the start that competitiveness can only be safeguarded by continuous innovation – often with little or no scope for increasing prices. 20***). 17***). Ultimately – and this belief has not only become prevalent in management and marketing theory – the market and in particular the customer decide the success of a company.
